Visible vs Otterly.AI: Which AI Search Visibility Platform Is Right for You?
Otterly.AI is the closest competitor to Visible in target market — both are built for SMBs, solo marketers, and lean agencies, both are self-serve, and both are well below the $300+/mo enterprise category. The real difference is the floor: Otterly's cheapest plan is $29/month with no free tier, while Visible starts at $0/month, forever.
Quick answer
Choose Visible if you want to see a real Visibility Score before paying anything, plus a closed-loop Deep Scan and FAQ Builder Otterly doesn't offer. Choose Otterly.AI if you want the lowest possible paid entry price ($29/month), unlimited team members from day one, and don't need a free tier.
At a glance
| Visible | Otterly.AI | |
|---|---|---|
| Entry price | $0/mo forever | $29/mo (Lite) |
| Free-forever plan | ✓ Yes | ✗ No — 14-day trial only |
| Self-serve signup | ✓ Every tier | ✓ Every tier |
| AI platforms tracked | Up to 6 (ChatGPT, Claude, Gemini, Perplexity, AI Overview, Copilot) | 4 core (ChatGPT, AI Overviews, Perplexity, Copilot); Gemini/Claude as paid add-ons |
| Published scoring formula | ✓ Mention 40% + Citation 35% + Prominence 25% | ✗ Not disclosed |
| Sentiment Dashboard (per-mention, by intent) | ✓ 0–100 gauge, plain-language bands, trend line — classified by Claude | Not detailed publicly |
| Technical SEO/AEO audit | ✓ 12-analysis Deep Scan | Content audit (crawlability/citation potential) |
| Content Coverage score (Deep Scan-linked) | ✓ Yes — % of tracked questions with a matching page, by intent | Not confirmed publicly |
| Content fix workflow | ✓ FAQ Builder (schema-marked) | GEO optimization recommendations |
| Dedicated citations page (by domain/URL) | ✓ Yes — Top Cited Domains, source-type, platform/brand filters | Not confirmed publicly |
| Competitor visibility heatmap (brand × AI platform) | ✓ Yes — sortable, own brand pinned to top | Not confirmed publicly |
| API + MCP access | ✓ Included at $249/mo (Pro) | Requires $189/mo (Standard) or higher |
| Unlimited team members | 3 seats at Pro tier | ✓ Unlimited on every tier |
Pricing side by side
| Tier | Visible | Otterly.AI |
|---|---|---|
| Free | $0/forever — 3 prompts, 2 platforms | ✗ None (14-day trial) |
| Entry paid | $69/mo — 4 platforms, sentiment, full response viewer | $29/mo (Lite) — 15 prompts, 4 engines |
| Mid | — | $189/mo (Standard) — 100 prompts, API + MCP + Agent Analytics |
| Top self-serve | $249/mo (Pro) — all 6 platforms, API + MCP, 3 seats | $489/mo (Premium) — 400 prompts |
Pricing based on public information as of July 2026 — always verify current pricing directly with each provider.
Where Otterly.AI wins
Otterly.AI strengths
- Lowest paid entry price in the category — $29/month for 15 prompts across 4 engines
- Unlimited team members and workspaces on every tier, including the cheapest one
- Larger established user base (30,000+ marketers) and strong G2 rating (4.8/5)
- Recognized as a Gartner Cool Vendor for AI in Marketing
Visible strengths
- Genuinely free-forever plan — Otterly has no permanent no-cost option at any price point
- Published, Decimal-precision scoring formula you can audit yourself
- Closed-loop workflow: Deep Scan diagnoses, FAQ Builder fixes, Score re-measures — in one product
- All 6 AI platforms reachable at $249/mo vs Otterly needing $189–489/mo for API/MCP access
- Every teammate invite now works from day one, plus multi-company support — one login can hold different roles (e.g., Admin of your own company, Moderator of one that invited you) with an in-app company switcher
The core difference: a lower floor, not just a lower price
Otterly's $29/month Lite plan is genuinely cheap for what it includes, and its unlimited-seats policy is generous even at that price. But it is still a paid plan from day one — there's a 14-day trial, then a credit card is required. Visible's free plan has no such deadline: 3 tracked prompts across ChatGPT and Perplexity, refreshed monthly, for as long as you want to stay on it.
Where the two diverge further is the closed loop. Otterly's GEO optimization recommendations tell you what to improve; Visible's Deep Scan and FAQ Builder generate the actual schema-marked content to fix the gap and then re-score you to confirm it worked — a more complete diagnose-fix-measure cycle in one product.
Key takeaway
If a $29/month floor and unlimited seats matter most, Otterly.AI is a strong, well-established choice — evaluate it directly at otterly.ai. If you want to see real results before spending anything, start with Visible's free plan.
Frequently asked questions
Is there a free alternative to Otterly.AI?
Yes. Visible offers a genuinely free-forever plan with no credit card required. Otterly.AI has no free tier — its cheapest plan, Lite, is $29/month after a 14-day free trial.
How does Visible's pricing compare to Otterly.AI?
Otterly's Lite plan is $29/month for 15 prompts across 4 AI engines. Visible's Basic plan is $69/month for 10 prompts across 4 platforms plus sentiment analysis and a full response viewer. Otterly's API and MCP access require its $189/month Standard plan; Visible includes API and MCP access at $249/month (Pro), which also unlocks all 6 AI platforms rather than 4.
Which is better for small businesses, Visible or Otterly.AI?
Both are built for SMBs and solo marketers. Otterly's advantage is the lowest entry paid price in the category ($29/month) and unlimited team members on every tier. Visible's advantage is a genuinely free-forever plan below that price point, plus a closed-loop technical SEO/AEO Deep Scan and FAQ Builder that Otterly does not offer.
Does Otterly.AI offer MCP or API access?
Yes, on its Standard ($189/month) and Premium ($489/month) plans. Visible includes MCP and API access on its Pro plan ($249/month), which also includes all 6 tracked AI platforms rather than 4.
Does Visible or Otterly.AI publish its scoring methodology?
Visible publishes its exact scoring formula: Score = (Mention Rate × 40%) + (Citation Rate × 35%) + (Prominence Score × 25%), computed with Decimal precision. The score is now the headline number on Visible's dashboard, centered in the AI Search Share of Voice donut chart with a one-click 'Learn more' popover that shows the exact math. Otterly.AI does not publish a comparable formula for its Brand Visibility Index publicly.
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