Visible vs Promptwatch: Which AI Search Visibility Platform Is Right for You?
Promptwatch is a well-funded (€9.2M), fast-growing AI search visibility platform with broad offsite citation tracking and content-generation agents. Visible is a free-forever, self-serve alternative built specifically for small businesses and solo marketers who don't want a $95+/month entry price or a sales-gated upper tier. Here's exactly how the two compare.
Quick answer
Choose Visible if you want a genuinely free plan, transparent published scoring, and a closed-loop workflow that diagnoses, fixes, and re-measures your AI visibility in one product. Choose Promptwatch if you're a funded, growth-stage team that needs offsite Reddit/YouTube citation tracking and AI content-generation agents, and a $95–$579/month budget isn't a constraint.
At a glance
| Visible | Promptwatch | |
|---|---|---|
| Entry price | $0/mo forever | $95/mo (Essential) |
| Free-forever plan | ✓ Yes | Not publicly advertised as permanent |
| Self-serve signup | ✓ Every tier | ✓ Paid tiers, up to Business |
| AI platforms tracked | 6 (ChatGPT, Claude, Gemini, Perplexity, AI Overview, Copilot) | Multiple incl. ChatGPT, Claude, Gemini, Perplexity, DeepSeek |
| Published scoring formula | ✓ Mention 40% + Citation 35% + Prominence 25% | ✗ Not disclosed |
| Sentiment Dashboard (per-mention, by intent) | ✓ 0–100 gauge, plain-language bands, trend line — classified by Claude | Not detailed publicly |
| Technical SEO/AEO audit | ✓ 12-analysis Deep Scan | Not a core feature |
| Content Coverage score (Deep Scan-linked) | ✓ Yes — % of tracked questions with a matching page, by intent | Not confirmed publicly |
| Content fix workflow | ✓ FAQ Builder (schema-marked) | ✓ Content Agents |
| Offsite citation tracking (Reddit/YouTube) | ✗ Not yet | ✓ Yes |
| Dedicated citations page (by domain/URL) | ✓ Yes — Top Cited Domains, source-type, platform/brand filters | Not confirmed publicly |
| Competitor visibility heatmap (brand × AI platform) | ✓ Yes — sortable, own brand pinned to top | ✓ Yes (dashboard widget) |
| Crawler-bot traffic analytics | Manual log upload | ✓ Live Agent Analytics |
| MCP server | ✓ Shipped (13 tools) | Listed as plan feature |
Pricing side by side
| Tier | Visible | Promptwatch |
|---|---|---|
| Free | $0/forever — 3 prompts, 2 platforms | "Explore" tier available; scope not fully public |
| Entry paid | $69/mo — 4 platforms, sentiment, full response viewer | $95/mo (Essential) |
| Mid | — | $245/mo (Professional) |
| Top self-serve | $249/mo (Pro) — all 6 platforms, API + MCP, 3 seats | $579/mo (Business) |
| Enterprise | Custom, contact us | Not published; likely sales-assisted above Business |
Pricing based on public information as of July 2026 — always verify current pricing directly with each provider.
Where Promptwatch wins
Promptwatch strengths
- Offsite citation tracking across Reddit and YouTube, not just direct AI-engine responses
- Live crawler-bot Agent Analytics — see GPTBot/ClaudeBot/PerplexityBot hitting your site in real time
- Built-in AI content-generation agents for scaling content output
- Larger funded team (€9.2M raised) and customer base (1,780+ brands/agencies)
Visible strengths
- Genuinely free-forever plan — no card, no expiry, no "contact us to keep using it"
- Published, Decimal-precision scoring formula you can audit yourself
- Closed-loop workflow: Deep Scan diagnoses, FAQ Builder fixes, Score re-measures — in one product
- Real per-mention sentiment classification via Claude, not an undisclosed method
- Lower entry paid price ($69 vs $95/mo) and lower price for full 6-platform coverage
- Every teammate invite now works from day one, plus multi-company support — one login can hold different roles (e.g., Admin of your own company, Moderator of one that invited you) with an in-app company switcher
The core difference: diagnose vs. diagnose-and-fix
Promptwatch is strong at telling you what's happening — mentions, citations, offsite chatter, crawler traffic. Visible goes one step further with a closed loop: Deep Scan runs a 12-analysis technical SEO/AEO audit of your own site to explain why your score is what it is, then FAQ Builder turns real customer questions into schema-marked, AI-citable content to fix the gaps it finds — all measured by the same Visibility Score so you can see whether the fix worked.
Both platforms track the major AI engines and both offer team collaboration, but Promptwatch's roadmap leans toward content-generation agents and offsite social monitoring, while Visible's roadmap leans toward transparency (a published formula, in-app methodology disclosure) and closing the loop between measurement and action — without requiring you to spend $95/month just to find out where you stand. Visible's team collaboration now also includes role-based Admin/Moderator access and support for belonging to multiple companies at once, useful if you manage AI visibility for more than one brand.
Key takeaway
If budget and self-serve simplicity matter most, start with Visible's free plan and upgrade only when you need more platforms or history. If you need offsite Reddit/YouTube tracking and AI content agents today and have a $95+/month budget, Promptwatch is a reasonable choice worth evaluating directly at promptwatch.com.
Frequently asked questions
Is there a free alternative to Promptwatch?
Yes. Visible offers a genuinely free-forever plan — 3 tracked prompts across ChatGPT and Perplexity, refreshed monthly, no credit card and no expiry. Promptwatch's paid plans start at $95/month for its Essential tier; it does not publicly advertise a comparable no-cost, permanent plan.
How does Visible's pricing compare to Promptwatch?
Visible's entry-level paid plan (Basic) is $69/month and includes 4 AI platforms, sentiment analysis, and a full response viewer. Promptwatch's entry-level paid plan (Essential) is $95/month. Visible's Pro plan ($249/month, all 6 platforms plus API and MCP access) costs less than Promptwatch's comparable Professional tier ($245/month) while adding a free-forever option below it.
Which is better for small businesses, Visible or Promptwatch?
For small businesses and solo marketers on a limited budget, Visible is the better fit: it has a genuinely free-forever tier, self-serve signup on every plan, and an entry paid price of $69/month. Promptwatch is a strong option for funded, growth-stage teams that need offsite citation tracking and AI content-generation agents and can absorb a $95+/month starting cost.
Does Promptwatch or Visible have a more transparent scoring formula?
Visible publishes its exact scoring formula: Score = (Mention Rate × 40%) + (Citation Rate × 35%) + (Prominence Score × 25%), computed with Decimal precision and available to every user via an in-app explainer. The score is now the headline number on Visible's dashboard, centered in the AI Search Share of Voice donut chart with a one-click 'Learn more' popover that shows the exact math. Promptwatch does not publish its scoring methodology publicly.
Does Visible track offsite mentions like Promptwatch does?
Not yet. Promptwatch tracks offsite citations on Reddit and YouTube in addition to AI-engine responses, which is a genuine strength of its platform. Visible currently focuses on direct AI-engine mention, citation, and sentiment tracking across six platforms, paired with a technical SEO/AEO Deep Scan and FAQ Builder that Promptwatch does not offer.
Do Visible and Promptwatch both have a competitor visibility heatmap?
Yes, both do. Visible's Competitor Visibility Heatmap cross-tabs every tracked competitor plus your own brand (pinned to top) against every AI platform, sortable by clicking a platform column, with an honest em-dash instead of a fake 0% for platforms with no runs yet. Promptwatch's own product walkthrough shows a comparable competitor-visibility widget on its dashboard.
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