Visible vs Promptwatch: Which AI Search Visibility Platform Is Right for You?
Promptwatch is a well-funded (€9.2M), fast-growing AI search visibility platform with broad offsite citation tracking and content-generation agents. Visible is a free-forever, self-serve alternative built for teams of every size who don't want a $95+/month entry price or a sales-gated upper tier. Here's exactly how the two compare.
Quick answer
Choose Visible if you want a genuinely free plan, transparent published scoring, and a closed-loop workflow — including a grounded, audited Content Agent — that diagnoses, fixes, and re-measures your AI visibility in one product. Choose Promptwatch if you're a funded, growth-stage team that specifically needs offsite Reddit/YouTube citation tracking, and a $95–$579/month budget isn't a constraint.
At a glance
| Visible | Promptwatch | |
|---|---|---|
| Entry price | $0/mo forever | $95/mo (Essential) |
| Free-forever plan | ✓ Yes | Not publicly advertised as permanent |
| Self-serve signup | ✓ Every tier | ✓ Paid tiers, up to Business |
| AI platforms tracked | 9 (ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, Google AI Mode, Copilot, Google Videos, YouTube Videos) | Multiple incl. ChatGPT, Claude, Gemini, Perplexity, DeepSeek |
| Published scoring formula | ✓ Mention 40% + Citation 35% + Prominence 25% | ✗ Not disclosed |
| Sentiment Dashboard (per-mention, by intent) | ✓ 0–100 gauge, plain-language bands, trend line — classified by Claude | Not detailed publicly |
| Technical SEO/AEO audit | ✓ 12-analysis Deep Scan | Not a core feature |
| Content Coverage score (Deep Scan-linked) | ✓ Yes — % of tracked questions with a matching page, by intent | Not confirmed publicly |
| Content fix workflow | ✓ FAQ Builder + Content Agent (RAG-grounded, audited) | ✓ Content Agents (grounding/audit not disclosed) |
| Offsite citation tracking (Reddit/YouTube) | ✗ Not yet | ✓ Yes |
| Dedicated citations page (by domain/URL) | ✓ Yes — Top Cited Domains, source-type, platform/brand filters | Not confirmed publicly |
| Competitor visibility heatmap (brand × AI platform) | ✓ Yes — sortable, own brand pinned to top | ✓ Yes (dashboard widget) |
| Crawler-bot traffic analytics | Manual log upload | ✓ Live Agent Analytics |
| MCP server | ✓ Shipped (13 tools) | Listed as plan feature |
Pricing side by side
| Tier | Visible | Promptwatch |
|---|---|---|
| Free | $0/forever — 5 prompts, 2 platforms | "Explore" tier available; scope not fully public |
| Entry paid | $69/mo — 4 platforms, sentiment, full response viewer | $95/mo (Essential) |
| Mid | — | $245/mo (Professional) |
| Top self-serve | $249/mo (Pro) — all 9 platforms, API + MCP, 3 seats, Content Agent (50 drafts/mo + custom brand policies) | $579/mo (Business) |
| Enterprise | Custom, contact us | Not published; likely sales-assisted above Business |
Pricing based on public information as of July 2026 — always verify current pricing directly with each provider.
Where Promptwatch wins
Promptwatch strengths
- Offsite citation tracking across Reddit and YouTube, not just direct AI-engine responses
- Live crawler-bot Agent Analytics — see GPTBot/ClaudeBot/PerplexityBot hitting your site in real time
- Built-in AI content-generation agents for scaling content output across more channels
- Larger funded team (€9.2M raised) and customer base (1,780+ brands/agencies)
Visible strengths
- Genuinely free-forever plan — no card, no expiry, no "contact us to keep using it"
- Published, Decimal-precision scoring formula you can audit yourself
- Closed-loop workflow: Deep Scan diagnoses, FAQ Builder and Content Agent fix, Score re-measures — in one product
- Content Agent drafts are grounded in your own Brand Knowledge base and pass disclosed faithfulness, citation-accuracy, brand-rule, and sensitive-data gates before you approve them
- Real per-mention sentiment classification via Claude, not an undisclosed method
- Lower entry paid price ($69 vs $95/mo) and lower price for full 9-platform coverage
- Every teammate invite now works from day one, plus multi-company support — one login can hold different roles (e.g., Admin of your own company, Moderator of one that invited you) with an in-app company switcher
The core difference: audited, grounded fixes vs. undisclosed generation
Promptwatch is strong at telling you what's happening — mentions, citations, offsite chatter, crawler traffic — and it also ships AI content-generation agents. Visible pairs the same kind of agent, Content Agent, with a closed loop Promptwatch doesn't disclose having: Deep Scan runs a 12-analysis technical SEO/AEO audit of your own site to explain why your score is what it is, then Content Agent and FAQ Builder turn real customer questions into schema-marked, AI-citable content grounded in your own Brand Knowledge base — checked against faithfulness, citation-accuracy, brand-rule, and sensitive-data gates before you approve it — all measured by the same Visibility Score so you can see whether the fix worked.
Both platforms track the major AI engines, both now offer AI content-generation agents, and both offer team collaboration — but Promptwatch doesn't publish what its agents are grounded in or what checks a draft passes before it ships, while Visible discloses both: a published scoring formula, in-app methodology disclosure, and a named set of quality gates on every Content Agent draft. Visible's team collaboration now also includes role-based Admin/Moderator access and support for belonging to multiple companies at once, useful if you manage AI visibility for more than one brand.
Key takeaway
If budget and self-serve simplicity matter most, start with Visible's free plan and upgrade only when you need more platforms or history — Content Agent and FAQ Builder are included from Basic up. If you specifically need offsite Reddit/YouTube tracking and have a $95+/month budget, Promptwatch is a reasonable choice worth evaluating directly at promptwatch.com.
Frequently asked questions
Is there a free alternative to Promptwatch?
Yes. Visible offers a genuinely free-forever plan — 5 tracked prompts across ChatGPT and Perplexity, refreshed monthly, no credit card and no expiry. Promptwatch's paid plans start at $95/month for its Essential tier; it does not publicly advertise a comparable no-cost, permanent plan.
How does Visible's pricing compare to Promptwatch?
Visible's entry-level paid plan (Basic) is $69/month and includes 4 AI platforms, sentiment analysis, and a full response viewer. Promptwatch's entry-level paid plan (Essential) is $95/month. Visible's Pro plan ($249/month, all 9 platforms plus API and MCP access) costs less than Promptwatch's comparable Professional tier ($245/month) while adding a free-forever option below it.
Who should choose Visible over Promptwatch?
For teams on a limited budget, Visible is the better fit: it has a genuinely free-forever tier, self-serve signup on every plan, and an entry paid price of $69/month. Promptwatch is a strong option for funded, growth-stage teams that specifically need offsite Reddit/YouTube citation tracking and can absorb a $95+/month starting cost.
Does Promptwatch or Visible have a more transparent scoring formula?
Visible publishes its exact scoring formula: Score = (Mention Rate × 40%) + (Citation Rate × 35%) + (Prominence Score × 25%), computed with Decimal precision and available to every user via an in-app explainer. The score is now the headline number on Visible's dashboard, centered in the AI Search Share of Voice donut chart with a one-click 'Learn more' popover that shows the exact math. Promptwatch does not publish its scoring methodology publicly.
Does Visible track offsite mentions like Promptwatch does?
Not yet. Promptwatch tracks offsite citations on Reddit and YouTube in addition to AI-engine responses, which is a genuine strength of its platform. Visible currently focuses on direct AI-engine mention, citation, and sentiment tracking across nine platforms, paired with a technical SEO/AEO Deep Scan and a grounded, audited Content Agent + FAQ Builder that Promptwatch's own audit-and-fix loop does not offer.
Do Visible and Promptwatch both have a competitor visibility heatmap?
Yes, both do. Visible's Competitor Visibility Heatmap cross-tabs every tracked competitor plus your own brand (pinned to top) against every AI platform, sortable by clicking a platform column, with an honest em-dash instead of a fake 0% for platforms with no runs yet. Promptwatch's own product walkthrough shows a comparable competitor-visibility widget on its dashboard.
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